Faculty Profile

Abhishek Sircar is a seasoned Digital Marketing Leader and Consultant with over 17 years of experience in SEO, PPC, social media marketing, and web analytics. Based in Kolkata, India, he specializes in developing data-driven digital strategies that enhance customer acquisition, optimize ROI, and drive business growth. He currently works as an Independent Digital Marketing Consultant and Trainer, helping organizations improve lead generation, optimize advertising campaigns, and implement marketing automation strategies. In addition, he serves as a Digital Marketing Trainer at the School of Design and Media, mentoring students and professionals in SEO, SEM, performance marketing, and analytics. Abhishek holds a B.E. in Computer Science and Engineering from Biju Patnaik University of Technology, Odisha, and possesses certifications including Google Ads Search Certification and Google Analytics Individual Qualification. His expertise includes growth marketing, conversion rate optimization, paid advertising, and digital analytics, with extensive experience managing multi-channel campaigns and leading cross-functional teams.