I am currently an Assistant Professor of Marketing at California State University, Northridge (CSUN), where I teach courses such as Social Media Marketing and have built a research program at the intersection of artificial intelligence, digital platforms, consumer choice, and marketing strategy. My academic formation at Purdue University, where I completed a Ph.D. in Marketing and an M.S. in Economics, gave me rigorous training in quantitative marketing, consumer behavior, and econometric analysis. That foundation has enabled me to pursue research on timely and consequential problems, including AI recommendations on travel platforms, transparency in AI influencer marketing, political bias in online reviews, search engine and AI platform design, and reputation systems such as Airbnb’s Superhost program.
My work spans both substantive managerial questions and methodologically rigorous empirical inquiry, with papers under review at journals such as Marketing Science, Journal of Business Research, and Journal of Consumer Marketing, as well as a peer-reviewed publication in Ecological Economics. What distinguishes my academic profile, however, is not only doctoral rigor but also the way my industry background and teaching record have shaped the quality of my scholarship. Before academia, I worked as a Business Manager at Times Group and as a Product Marketing Manager at IndiaMART, experiences that gave me direct exposure to platform strategy, digital business models, and managerial decision-making in fast-moving markets. Those years in industry continue to influence the questions I ask as a researcher: I am drawn to problems that are theoretically important, empirically identifiable, and managerially meaningful. My teaching has reinforced that same orientation. At CSUN, my Social Media Marketing courses have earned consistently strong evaluations across multiple sections, and earlier at Purdue I received the Krannert Distinguished Teaching Award twice, in 2019 and 2024. Together, these experiences have shaped my approach to academia at the highest level: I aim to produce research that is analytically rigorous and relevant to contemporary markets, while bringing to the classroom a style of teaching that is demanding, current, and deeply connected to real strategic problems.